A postcard is a very important tool to promote a short film. These postcard advertisements are usually given at film festivals to promote the short film,and to gain attention. They re given to the programmer/producer/press that tend to pay the least attention to the short film. These cards help establish connections to influential people and to invite the audience to view the film.
The poster should be designed to instantly eye-catch the public. It is also important to contain all the information so it is effective and not just decorative.The poster need to convince the public to watch the film.
Conventions:
-Title
-Director
-Producer
-Nominations
-A very short summary or rhetorical question to provoke the intended audience to watch the film
-Use colors that stand out against the background and that it can be easily read
-URL of the website
