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  • Writer's pictureAlex Serban

How do your products use or challenge conventions and how do they represent social groups or issues?

Our products used conventions in a way that the visual content could be easily understood and that the storytelling could make sense, while also giving a genre to our films. But unfortunately, each one of them being unrelated except some similarity in some themes, such as alcohol and escapism, I will here debunk each one of them separately and drawing a conclusion from it. In the preliminary work "A Wild Dream", although it is a conceptual work that was initially intended to be a trial to test out some new editing and visual narrative techniques, it can be seen that conventions are being used but still challenged: -They have been used from a narrative point of view, for example, to give this effect of transitioning effect between the two "worlds" of the reality and the dream, the act of falling in the swimming pool is often being used in films and music videos to portray this switch into the world of the fantastic, which here is the dream. Some good examples would be the music videos "Swimming Pools" by Kendrick Lamar, "Demons" from Joji, or to give examples of films, we could take the 2014 thriller "It Follows". Another commonly used narrative tool is alcohol, which is often used as a starter for the events that occur throughout the story, which often ends up by sobering up. Again, the music video from Kendrick Lamar is an excellent example, but we could also look at films such as "Project X" or its French parody/adaptation "Babysitting". Regarding the editing parts, it is debatable but I personally believe, that the use of color saturation, tones, and hues during the dream part is a commonly used tool to portray this state of exaltation or loss of self-control. - But on the other hand, they have been also slightly challenged by using a mute narrative, where storytelling is absolutely made up of the images. This could be interpreted to a certain extent as a reference to old mute movies, such as in the ones by Charlie Chaplin, but in such cases, there still was some text that would come and add to the understanding of the film. On the contrary, here there is absolutely no text and it is totally up to the images to tell the story, and to the viewer to understand it (which is not a complicated task as it is straight forward). - In the work here, as it hasn't been deeply thought, considering it as a "free film" we did not necessarily think about the representation of social group or issues, but it can be clearly understood that the social group being represented here are the teenagers and their issues of drinking self-control and the dangers of it, as the main character passes out due to alcohol, arriving into an unknown place (the dream) and only regaining its consciousness in the morning as he wakes up. In the final work "Poem for the Dead", in contrast to the preliminary work, all the representations and used/challenged conventions have been carefully thought: - Regarding used conventions, we first have the sound which suits the genre of thriller, portraying from the very first seconds of the film the overall sad/depressing tone that our product will have. As the character is alone and it is a PSYCHOLOGICAL film, it is important that the dialogue lines are narrated, showing that most of the film happens within the character's head. Then for the lighting and colors, we decided to use only one small lamp that would emit a yellow light in order to give off this enclosed impression, throughout its very limited brightness, leaving more space to darkness which connotates danger; this lighting technique can often be viewed in numerous horror films where the events take place in an enclosed space such as a house such as Sinister, The Conjuring, Hereditary, and many others. Now, the setting is as shown above through examples of other horror films, also going with the conventions: by placing the character into an enclosed space it forces the consumer to be put in this state of mental state and feeling of enclosure, it shows that there is no escape from this feeling of danger that is given off through the setting but also through he light. -The broken conventions are the following: not showing the danger is a convention that we decided to not follow, but rather letting the audience understand and reflect upon it. The genre of horror is something that must be mentally striking rather than visually, it must relate to the perception of the public, therefore mentally challenging them is a more effective way to give off this thrilling effect, we can take for example the success of the movie "Get Out" which depicts this. Another convention being denied is one of the regular people who have no specific traits about them, the "Mr. Everybody" so everybody could relate to him, on the contrary here, the character has a very outstanding sense of fashion that would not be common in nowadays society, but also the fact that detailed information about him is given away such as the fact that he is a poet. Lastly, the tackled convention is the creation of horror: usually, horror is created by telling that there is a maleficent supernatural being, but in this case, the horror is created by using the protagonist, instead of separating the "good from the bad", here the good is the bad and the horror is created by natural and common ways. -The portrayed social group is te one of the artists, the people who create in general, and by the mean can accost the social issue of the "madness in creation" and narcotics being highly used in the mean of creating art. These issues are being presented by explicitly showing the use of drugs and alcohol in order to "fill this gap" of creation, but also its devastating consequences such as loss of identity and reality, danger to ourselves, and even in the worst cases death. In conclusion, although both works do not have much in common regarding the representation of social groups, they both revolve around this theme of escapism through narcotics and loss of self-control that becomes harming to ourselves and revealing this social issue where nowadays, alcohol and drugs have become banal, and are generally more seen as a catalyst, ignoring the highly harmful side-effects.

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